Tipmas
Check out this real work I did for an internship!
Client: Joe Coffee
Insight: People are more generous with their tips during the holidays.
Big Idea: Let’s create a whole new holiday that gives the perfect excuse to tip.
Team: Jordan Wissler, Leilani Mitchell, Kyle Ursin, Kai Shaw, & Walter Ray Allen III
Agency: Le Truc
For our internship project, we were given the problem that our building’s own Joe Coffee provides employees with free coffee daily which is great for us broke interns :) but it’s not so great for the baristas. Why? Because they always seem to be low on tips. And we wanted to do something about that. So we thought, when are people most generous with their tips? During the holidays. Introducing Tipmas, an entirely made-up holiday that grounds for tipping, because tipping should be more than a seasonal affair.
Campaign Stills
Too often, people overlook the tip. So we created a entirely made-up holiday to give new grounds for tipping.
In playing with the imagery of our campaign, we wanted tipping to be at the forefront. So, we made QR codes our Mona Lisa and added a holiday feel.
Tipmas Carol
No holiday is complete without the music. So we created our own Tipmas carol to bring Tipmas to life and remind people to tip.
To spread the Tipmas cheer, we created a series of posters and plastered them throughout the building.
We also created digital posters!
But to really make it feel like Tipmas time, we decked the halls…of Joe’s. We created our own custom Tipmas Dollar and used to it build a money tree. Then we hung garlands, made money-wrapped presents, and placed fake snow all throughout the cafés.
And there’s nothing a coffee-drinker goes crazy for like the special edition holiday cups, so we made our own.
For some extra incentive, we created Tippy—a mischievous Tipmas character who can only be stopped if you drown him in tips. So when people scan the QR code and tip, they can see their contribution drown Tippy in real time.
Results
From the start of Tipmas
Tips increased 575% (real stat)
Tipmas cheer is up 1 bajillion % (if you believe in Tipmas, this is equally as real)
Baristas are feeling good
